Roleplay as Ayush, unlock achievements, find hidden clues, deal with stress and rejection… and avoid risky moves to win rewards! Play Go Bro!
Co-creating a game with boys
Our formative research revealed the importance of early and complementary interventions with adolescent boys in India. Boys has the pressure to provide, protect, and initiate intimacy which leaves them little room for exploration and failure. Forced into a role of emotionally isolated individuals, boys perceive phones as companions, games as spaces to exercise control, and pornography as the primary example of intimacy. Our goal is to engage boys to achieve better health and equity outcomes.
The Go Bro game promotes allyship with girls, support aspirations and generate demand amongst boys for adolescent fertility awareness information and services.
Boys crave the freedom to fail, cry, and break free from the provider role.
HDI formative researh
Role play
Discover relationship challenges and visualize consequences
Minigames
Play to improve knowledge and shift norms about SRH
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Rewards
​​Decide and replay based on achievements and feedback
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Resources
Act on product, service links to improve real life outcomes
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Framework
Games provide a safe, private space to discover, practice, fail, and try again. Go Bro leverages the Social Norms Theory (SNT) to address norms by understanding peer dynamics and perceived normative behavior. The architecture provides opportunities to reflect on and deal with rejection, embarrassment, and failure without the bias that young men face. Our games are proven to improve knowledge and attitudes.
Reviews from Boys
I learnt what is important before sex, what might be harmful… In school we have only learnt about condoms, the copper IUD was new to me. Pritpal 16, Jaipur
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The storytelling of the game is good, and Vikram’s replies are also good. If a younger boy asks me anything, I would recommend this game. Even if he plays the game only once, he will gain some knowledge. Ayush 19, Jaipur
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If you don’t know anything about relationships, you can get guidance through this game. Niranjan 15, Jaipur
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After playing this I will do things differently next time… When we are ready to kiss, I will ask her, and won’t force her.
Bablu 18, Patna
