Our formative research underscored the urgent need for early and complementary interventions tailored to adolescent boys in India. Boys often face societal pressures to provide, protect, and initiate intimacy—roles that allow little room for emotional exploration, vulnerability, or failure. As a result, many boys are socialized into emotional isolation, turning to mobile phones as companions, video games as outlets for control, and pornography as their primary model of intimacy.
 

Through co-design, we engage boys as partners in shaping alternative narratives—ones rooted in equity, empathy, and informed decision-making. Our goal is to foster healthier masculinities that advance both individual well-being and gender equity.
 

The Go Bro game promotes allyship with girls, supports aspirations, and cultivates boys’ demand for accurate information and services related to reproductive and adolescent health.