Go Nisha Go™ marks our first mobile game co-created with girls, ages 15-19, in Hindi-speaking regions in India and launched on the Google Play Store in Summer 2022. The game is designed to increase girls’ fertility awareness knowledge and decision-making confidence, thus empowering them to make informed decisions, develop strong voices, and to become better equipped to realize their full potential.
Co-created with girls for girls
Go Nisha Go was developed through an iterative co-design process grounded in formative research. This dual approach not only shaped the game’s storyline, characters, and decision pathways but also enabled the strategic identification of implementation partners. From the outset, we worked to broker collaborations with local organizations and private sector actors to ensure that the game would not simply raise awareness but serve as a conduit for real-world access—to services, products, and trusted sources of support. These partnerships were foundational to positioning the game for scale and sustainability.
Building Agency Through Storytelling
While the game addresses critical topics such as menstruation, fertility awareness, delayed sexual debut, the pursuit of education and careers, and postponing marriage, the co-design process revealed deeper insights into the lived experiences of adolescent girls. Central to these are themes of identity and self-image, ambition and the resources to pursue it, relationships and gender equity, and ultimately, personal agency and self-determination. Each episode of the game reflects one or more of these themes, guiding players through complex choices and enabling reflection, rehearsal, and decision-making in a safe, engaging environment.
Importantly, these thematic journeys are embedded within a broader ecosystem of support. Through over 25 partnerships with NGOs, legal aid services, and consumer brands, the game offers direct-to-girl access to hotlines, legal services, menstrual hygiene products, and service vouchers. These in-game touchpoints ensure that girls not only imagine new possibilities but can act on them—confidently and safely.
650k+
Downloads
745k+
In-Game clicks to products and resources
​
200k+
Interactions with AskParo the AI Chatbot
An avatar who is adventurous, fun and breaks the silence on culturally sensitive subjects
In the game, players role-play relatable scenarios inspired by girls’ lived experiences and learn about culturally sensitive topics. Girls travel through an exciting game world with Nisha gaining access to reliable information about health, self-care, relationships, and careers. Together with Nisha, players navigate challenging situations where they make decisions and experience their outcomes.
We Changed the Conversation
In a country where menstruation, consent, and reproductive health are taboo, how can a mobile-game avatar help girls navigate these topics?
Players play as Nisha
Nisha struggles between her parents’ expectations to be a ‘good girl’ and her own dreams. Players navigate choices for her in 5 game levels and experience the outcomes of their choices (Proteus Effect) from deciding what to wear, to taking an internship, to pursuing a love interest, to choosing whether to be open with her family about her relationship and career interests or let them decide a marriage partner and career for her.
Awarded
Global Digital Health Award 2024
USAID Digi Award 2023
'Best Learning Game, 2023'. Games for Change
'Best Serious Game, 2023'. Games and Learning Alliance
18 Serious Games that Changed the World. Growth Engineering
Recognized by Fast Company. ‘Social Justice Innovation 2023’
​
