Lina is HDI’s brand creative lead and coordinator. With over 10 years of experience working with world-class brands across Scandinavia, Europe, and the Middle East, Lina is comfortable working with international teams and brings with her a unique, global perspective. From conceptualization through to design, Lina has brought many brands to life, giving them distinctive visual identities across multiple touchpoints.

Lina comes from an advertising and branding agency background, having worked with some of the most renound international agencies including Y&R, Impact BBDO, and M&C Saatchi as a senior designer and packaging designer on a range of projects across industries. In addition to working with some of the biggest global brands, Lina has also worked with a number of startups.

As the brand guardian and visual designer of HDI, Lina manages all HDI & GOC communications across all platforms. She is responsible for elevating the various brands and creating content, while ensuring clarity and consistency.

In her free time, Lina indulges in interior design. She also enjoys visiting art galleries and museums, and loves to travel to explore different cultures and landscapes.