Lina is HDI’s brand creative director. She has over 15 years of experience working with brands across Scandinavia, Europe, and the Middle East. Known for her seamless collaboration with international teams, she brings a global perspective to her work. From conceptualization to communication and design, Lina has successfully worked with numerous brands, crafting distinctive visual identities, advertising content, and communication strategies.

With a strong background in advertising and branding, Lina has worked as a senior designer, packaging designer, and communicator at renowned international agencies like Y&R, Impact BBDO, and M&C Saatchi, working with a broad client base across multiple industries. In addition to her work with major global brands, Lina has collaborated with several startups, lending her expertise to help shape emerging brands.

As the brand creative director at HDI, Lina manages HDI and GOC communication across platforms. She elevates communication efforts and creates content that tells a compelling story, ensuring clarity and consistency at every touchpoint.

In her free time, Lina indulges in interior design, enjoys visiting art galleries and museums, and loves to travel, exploring different cultures and landscapes.